Welcome to our website
Bee’-Jay Bait was originally founded in 1950 by two brothers Rudy and Bob Zurbuchen in North Kansas City. Rudy Zurbuchen was a legend in the bait business. A natural fisherman, he spent countless hours with his brother concocting formulas to attract catfish. They tested them in streams and rivers. While living in North Kansas City, they hit on a winner.
They called it Bee’-Jay. The “B” stood for Bob, and the “J” was for Junior, which is what everyone called Rudy as a boy. Rudy bought Bob out in the mid-’50s and built the business.
Our cheese-based bait comes in a 16-ounce jar and smells “indescribably bad, like something cheesy and salty crawled inside the jar and died”. Possessing a consistency somewhere between peanut butter and earwax, Bee-Jay is rolled into a pear-shaped ball and stuck on a three-pronged, or treble, hook. The “putrid pate” is made with more than a dozen secret ingredients that are formulated to trigger a catfish’s appetite.
Bee’-Jay Bait is sold nationwide and has been shipped as far as Japan.
Purchased in 2012, we continue to use the traditional original recipes that have made this product known to fishermen world-wide.
Our goal is to continue to carry on the Bee-Jay’ tradition by producing quality fishing products so families and fishermen alike can create lasting memories for generations to come.